
It’s the modern, child-friendly alternative to the out-dated and fundamentally flawed ‘Stranger Danger’ message. Rather than fearing the worst in everyone they don’t know, Clever Never Goes helps children to recognise specific situations that are unsafe and gives them the tools to respond.
Our aim is for every primary school child to be taught Clever Never Goes. Already over 2,000 schools have downloaded our free lesson packs, and it is already working to keep children safe.
“After school one Friday I was walking home by myself and a lady pulled over to my side of the road. A man was sat next to her. She called out to me and asked me if I wanted a lift home.
At school we’ve learnt about Clever and I remembered that he NEVER GOES! I ran home to my mum and told her what had happened straight away. She notified the police and my school for everyone else’s safety. Remember Clever Never Goes.”

This is a super, well-needed resource for children and gives an ideal opportunity to reinforce how children can be ‘clever’ and keep safe, especially as they move up to junior school and start to become more independent.